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arena enters second year as Official Swim Sponsor of the 2017 IRONMAN® European Series

May 10, 2017

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BusinessTechnology

arena enters second year as Official Swim Sponsor of the 2017 IRONMAN® European Series

May 10, 2017

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Global water instinct brand arena extends its commitment to triathlon as the company enters its second year as Official Swim Sponsor of the IRONMAN® European Series.

The 2017 series features 52 events, including 13 IRONMAN and 18 IRONMAN® 70.3 races, among them the 2017 Mainova IRONMAN European Championship in Frankfurt. Kicking off on 13 May with Nirvana IRONMAN 70.3 Mallorca in Spain, this year’s season runs until the finale on 1 October in Barcelona.

We’re naturally very pleased to be continuing our collaboration with IRONMAN in Europe this year,

arena’s General Manager of Sales, Luca Belogi continues, “The series gives great exposure for our aquatic products, and last year we partnered with over 30 events in 11 countries. Our wetsuit test sessions at these events were extremely popular, and they’ll once again be a feature of our presence this year. We’re looking forward to the ongoing positive partnership with IRONMAN, and to another successful European Series in 2017.” 

“IRONMAN is proud to partner with arena for the 2017 season,” Kim Smither, IRONMAN’s Head of Partnerships for Europe explains. “By providing their high quality swimming and accessories range, arena continues to support out athletes and ensure their success during IRONMAN events.”

arena and IRONMAN first teamed up as partners for the IRONMAN European Series in 2016, which attracted over 85,000 registered athletes, 50,000 volunteers , nearly 1.7 million spectators, and millions of viewers on multiple channels, TV, online and press publications. The Official Swim Sponsor designation covers a host of product ranges, including swimsuits, wetsuits, caps and goggles, and accessories such as  pull buoys, fins, and kickboards. The deal also entitles arena to booth space at all associated events for the display, promotion and sale of sponsored products.

Since arena’s renewed commitment to the triathlon market in 2013, its product range for the sport has grown significantly. Today the company’s flagship series is the wetsuit range, featuring arena’s breakthrough carbon technology with Intelligent Compression, which maximises compression on over-extended zones and increases support & control when and where it’s needed.  arena’s first carbon wetsuit for triathlon was launched in 2015, combining unparalleled core stability, evenly-distributed buoyancy, and complete freedom of movement.

A second release in 2016 added unique SAMS (Shark Attack Mitigation Strategy) technology specifically designed to reduce the risk of shark attack. Rounding out the wetsuit range is the Powerskin version, which provides maximum buoyancy, freedom of movement, and minimum drag at an entry-level price point. Sleeveless versions are also available in both the carbon and entry level price ranges.

arena accessories have also been highly regarded by triathletes for years. The superior comfort, protection and cushioning of its Nimesis and Cobra goggle ranges prompted German triathlon authority www.tri-ag.de to refer to them as “indispensable”. Latest addition to the goggles product range is the Cobra Tri Mirror designed specifically for triathlon and intensive swimming, featuring a curved lens which dramatically increases peripheral and frontal vision for an expanded range of sight, a 3D gasket for maximum comfort and fit, and leak-free, fog-free lenses.

The lenses come in dark and clear versions for use in different light situations, with the dark shielding the sun’s rays in bright outdoor conditions, and the clear tailored to low light settings and indoors. Both are mirrored and refracting. The Cobra Tri Mirror will be available for sale on the IRONMAN® European circuit as a bundle including dark and clear lens versions, along with a gift goggles case.

For over 40 years, these and other arena products have been developed through in-depth research, technological know-how, and collaboration with world-class athletes to provide feedback in the product’s design, development and testing stages. The world of triathlon is no different, and today the company’s roster of individually-sponsored athletes includes world-class triathletes Jeanne Colonge, Kristin Möller and Christian Kramer.

Written by Michael Harvey

Michael Harvey

Deputy Editor & Social Media Specialist

Michael Harvey

Deputy Editor & Social Media Specialist