Technology

Artificial Intelligence Fuelling Serious Competitive Advantages for Sports Media and Social Media Publishers

May 4, 2017

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Technology

Artificial Intelligence Fuelling Serious Competitive Advantages for Sports Media and Social Media Publishers

May 4, 2017

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Social media is for more than just updating your status, now it’s for catching the breaking news or the latest highlight from the big game.

As more consumers become dependent on digital and social media methods for finding the most current sports news and information, companies are turning towards automated learning applications to run across social media networks and online digital media platforms to quickly identify marketing activities and consumer behaviours.

Social media and news media companies in the markets include Breaking Data Corp, Twitter,  Facebook, Snap Inc. and IAC/InterActiveCorp.

Breaking Data Corp recently announced that its GiveMeSport web property is experiencing significant traction and growth in a number of key metrics through the first calendar quarter of 2017. GiveMeSport, Breaking Data’s recent acquisition, is a leading next-generation sports media company with the largest single publisher Facebook page in the world, with over 25.9 million fans. The next largest single sports publisher Facebook page is ESPN with 15.2 million fans.

GiveMeSport’s content generates over 3.6 billion impressions (Feb-17), reaching over 138 million unique users (Feb-17) per month on Facebook alone.

Monthly website visits to Givemesport.com for calendar Q1 2017 compared to calendar Q1 2016 are up by an impressive 72%; from 68,267,136 combined monthly visits for Q1 in 2016 with a monthly average 22,755,712 to 118,092,189 combined monthly visits with a monthly average of 39,364,064 for Q1 in 2017.

“In a traditionally slow quarter for most digital publishers Breaking Data Corp’s recent acquisition GiveMeSport has made significant strides and increased its website audience and usage as shown by these key, beneficial metrics,” said Nick Thain, CEO.

We are making great gains with our content and engagement strategies

“We anticipate this growth will translate into greater revenue streams through fiscal 2018 as we deploy our programmatic advertising strategy together with industry leading advertisers and the best and biggest sports leagues in the world,” added Mr. Thain.

Breaking Data Corp. also announced this week that it has now finalised its new independent Director appointees with key industry veteran leadership and experience for providing strong industry background and experience set to support the Company’s corporate strategy. Most notably – Greg D’Alba: Mr. D’Alba who is currently the Co-founder and CEO of VIDL NEWS LLC, a start-up artificial intelligence news venture focused on real-time personalised news intelligence and reporting. Previously he served as President of Global Partnerships at WME – IMG, a global leader in sports, events, media and fashion, operating in more than 30 countries (img.com).

In his leadership role, D’Alba oversaw all brand partnerships and managed the company’s global sales and marketing strategies. Prior to joining WME – IMG in 2014, Mr. D’Alba was the President and Chief Operating Officer of CNN, overseeing all ad sales, marketing, and business operations for the CNN portfolio of networks worldwide.

Written by Michael Harvey

Michael Harvey

Deputy Editor & Social Media Specialist

Michael Harvey

Deputy Editor & Social Media Specialist