The presence of super star players reflects a profitable narrative in the sports-entertainment-nexus of the American sports economy and the NBA.
If you want to win in the business of sports, data management is a trend with the potential to create a positive turnaround for your business. You must learn how to turn data into optimal sporting performances and into business opportunities.
As part of the professionalization process of the football economy over the past decades, clubs have enhanced their focus on nursing fan relations. Fulltime fan coordinators have been a natural step in this development. This is a way to build a bridge towards meeting the recognition that competition in the football economy is about managing the balance between sporting and commercial considerations.
Betting company Paddy Power notoriously split people’s opinions about ‘business practices’ for what reason the brand is attached with a love-hate-relationship. The competition in the betting industry is harsh but Paddy Power has found a proficient path to shape its image and to build brand equity.
The nature of sports equals competitive characteristics, e.g. ‘winning is vital’. The transforming power of winning in sporting and business terms places strategy at the heart of sports management.