Yesterday we learned why it was important for brands to create experiences for fans and what partners want form their sponsors. Todays focus will be monetizing content created by the fans.
It’s almost impossible to go to a live sports event and not post about it on social media, with so many taking advantage of the occasion, should sports teams be focused on turning it into revenue?
3D printing has become a popular new technology in the past few years, and shoe companies have been experimenting with how to use this technology to improve their products.
Nike has been feeling the pressure after the rise of rivals adidas and Under Armour but beats profit projections in Q3.
The Los Angeles Angels today announced a multi-year agreement with StubHub, designating the company as the official ticket resale marketplace of the Los Angeles Angels.