A historic season in which Euroleague Basketball’s new competition structure has already shattered the record for games played in European club competitions has also been a resounding hit with fans across the continent and around the world.
Formula One’s popularity has been steadily decreasing over time, so can a change of ownership be the key to increasing viewership numbers?
Yesterday we learned why it was important for brands to create experiences for fans and what partners want form their sponsors. Todays focus will be monetizing content created by the fans.
It’s almost impossible to go to a live sports event and not post about it on social media, with so many taking advantage of the occasion, should sports teams be focused on turning it into revenue?
The 2017 event saw increased TV audiences, packed stadia and record levels of engagement and consumption across digital and media channels