Influencer marketing has been around for a while, but now there is a new kid on the block: micro-influencer marketing.
The presence of super star players reflects a profitable narrative in the sports-entertainment-nexus of the American sports economy and the NBA.
Nowadays, football is a game of millions. Millions of passionate fans, million pound price tags, revenue and data. FootballISM has a digital solution to manage big data and get the best results from football;s major assets, the players.
A historic season in which Euroleague Basketball’s new competition structure has already shattered the record for games played in European club competitions has also been a resounding hit with fans across the continent and around the world.
Formula One’s popularity has been steadily decreasing over time, so can a change of ownership be the key to increasing viewership numbers?