Dimension Data and Amaury Sport Organisation (A.S.O.) have made significant enhancements to the big data cycling analytics platform that will deliver real-time information to viewers, commentators and teams at this year’s Tour de France.
Headlining the innovations is ‘Race Center’, a web-based application hosted on Dimension Data’s cloud platform and developed in partnership with A.S.O., which combines live race data, video, photographs, social media feeds, and race commentary with a new live tracking website to give viewers an immersive digital experience that goes beyond the television coverage of the race.
Race Center will also become A.S.O.’s digital hub of the Tour de France going forward and the Live Tracking website is testament to the evolution of Dimension Data’s real-time big data collection, analytics and digital platforms.
In addition, viewers will be able to get far richer and more accurate information from each of the 198 riders, including speed, distance between riders, composition of the race pelotons, wind speed, and direction, as well as weather conditions.
Christian Prudhomme, Director of the Tour de France, A.S.O said: “The unprecedented growth in different social channels such as Instagram, Twitter, Facebook, and live video at last year’s race demanded these technologies be embraced and enhanced for modern viewers.
“Together with Dimension Data we’ve been working on new ways to appeal to our billions of viewers, and we’re excited to showcase the result of our efforts through Race Center.”
Matthew is a Content Editor at Future Sport, specialising in sports business, marketing and emerging technologies.