What will sport look like in 2037? How will changes in technology, global media, branding, well-being, demography, and societal attitudes towards leisure, drugs, regulation and globalisation, change the participation in, and consumption of sport and sport related business models? What should we be doing today to prepare ourselves for these futures?
Imperial College Executive Education invites senior figures from the global sporting community and business world to come together for one day, to identify and explore the key driving forces and critical uncertainties shaping the future of the sports industry. Participants will be guided through a robust foresighting process to co-create a set of alternative futures on how the world and business of sport may evolve over the next 20 years.