KORE Software has announced the achievement of a groundbreaking level of integration through the world’s first CRM-based transaction and payment processing integration with Archtics.
While KORE Software and Ticketmaster have been working together for years delivering industry-leading integrations between Archtics and Customer Relationship Management (CRM) platforms, this new development represents a significant milestone. It will greatly reduce the amount of time that it takes sales representatives to complete a ticket or premium inventory sale, since they will no longer need to leave the CRM platform.
Historically, teams and ticketing companies alike have had a tight grip on their ticketing data, due to concerns regarding sharing too much sensitive ticketing information. However, there’s been an industry shift towards Open API. Companies like Ticketmaster have been embracing open platforms by creating vetted preferred-partner programs, such as Nexus Certified Partner.
KORE Software has been a Ticketmaster Nexus Certified Partner for several years and was the first to develop real-time bi-directional integration between CRM systems and Archtics. This is functionality that is currently in use by most Major League teams.
However, now bi-directional integration has become even more streamlined, thanks to a simple mechanism that reduces the number of steps required to log a conversation, sell a ticket, and charge a credit card. While previously there were dozens of steps using two different systems and multiple screens, KORE Software has elevated this to a quick 4-step process that takes place within their CRM platform.
This transaction-level integration is groundbreaking for Archtics integration and is the first of its kind.
“Our customers have been requesting this ability for some time, and we’re excited to deliver it to them” commented Brandon Crossley, VP of Enterprise Solutions at KORE Software.
The Minnesota Wild is the first BETA customer, and they are currently using this feature to simplify their deposit sales process. Previously, when a fan was ready to make a deposit, the sales rep would need to bounce back and forth between their CRM platform and Archtics, and re-enter data into both systems. However, this workflow not only presented the risk of flawed data, but also it required getting the ticket office involved to ensure transactions were processed correctly.
With the new integration, the Wild is now able to fly through their renewals and new sales. They can conveniently work directly out of KORE, and the data automatically flows into Archtics. As a result, fans will be serviced quicker, the team’s data will be more accurate, and the sales team will be able to hit their goals sooner.
“Integrating ticket sales transactions and payment processing between CRM and Archtics may sound minor, but its impact is huge. This elegant solution simplifies an otherwise complex process,” added Crossley.