The Los Angeles Angels today announced a multi-year agreement with StubHub, designating the company as the official ticket resale marketplace of the Los Angeles Angels.
Recently we ran an article around how the sales of sports tickets are the driving force behind a rise of all global ticket sales. The growth was because of high profile sporting events becoming more accessible and a popular attraction not just for sports fans.
Another factor to consider is the role advancements in technology are playing in the race to get fans in seats and provide the ultimate fan experience. The Houston Dynamos have partnered with Flash seats which allows users to quickly buy and sell spare seats on game day, something that was unavailable just a few years ago.
Now Major League Baseball team the LA Angels have agreed a similar deal with ticket giant StubHub.
The agreement enables StubHub to offer Angels fans a fully integrated ticketing solution and provide a seamless user experience.
Our commitment to our fans is providing them with the best option to purchase verified secondary market tickets to Angels games
said John Carpino, Angels Baseball President. “StubHub provides our fans a best-in-class experience.”
With Angels tickets fully integrated with the StubHub platform, all Angels season seat holders and single-game ticket buyers can resell and purchase tickets with confidence and ease with the Angels’ safest and most secure way to transmit tickets. In addition to the ticketing integration, StubHub’s industry-leading technology also provides tools for customers, including pricing guidance for sellers and panoramic 360-degree virtual view-from-seats for buyers.
“We are thrilled to officially reunite with the Angels and its fans and expand our MLB club partnerships under our agreement with MLBAM,” said StubHub General Manager, North America, Perkins Miller.
With this partnership and integration, Angels fans will not only enjoy the most trusted fan protection in the industry, but also a ticketing experience rooted in ease and innovation that offers a superior mobile ticketing platform
Teamwork makes the dream work… so why not bring your whole squad out to The Big A this season?
— Angels (@Angels) March 22, 2017
All Angels tickets will be delivered as mobile tickets, available on both iOS and Android devices. Customers can post hard stock tickets for sale; upon being sold, those tickets will be converted to mobile format, and fans will use their smartphones for entry into the stadium.
Through its partnership with the Los Angeles Angels, StubHub will receive full marketing and sponsorship benefits, including in-stadium signage, marketing assets and integration with Angels season seat holder accounts on angels.com, allowing season seat holders to post their Angels tickets for sale on StubHub with ease.
It wont be long until there are no physical tickets any more as the trend of converting to mobile continues, especially when major rights holders are providing an increased fan experience.
Deputy Editor & Social Media Specialist