TechnologyTrending

LA Marathon set to make history with Snapchat partnership

March 14, 2017

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TechnologyTrending

LA Marathon set to make history with Snapchat partnership

March 14, 2017

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Runners, Spectators and the entire city of Los Angeles will be able to create content as Snapchat filters will line the course of the LA Marathon.

With less than one week until the 2017 Skechers Performance Los Angeles Marathon, race organiser Conqur Endurance Group have announced a variety of dynamic race weekend programming to engage runners from around the world as they take on 26.2 miles in the world-famous city of Los Angeles.   

More than 24,000 runners from all 50 states and 63 countries will race the iconic “Stadium to the Sea” course from Dodger Stadium to Santa Monica Pier on Sunday, March 19th, establishing the race as the fourth largest marathon in the U.S. and the tenth largest worldwide. 

This promises to be the most exciting and innovate race in our 32-year history
said Tracey Russell, Chief Executive of Conqur Endurance Group. “From our strong field of professional athletes, to unique partnerships, community efforts and sponsor activations, we’re confident that athletes, volunteers and the whole Los Angeles community will enjoy a remarkable and memorable race weekend.”

snapLA 

Run, Snap, & Swipe to make Social Media History 


Through an unprecedented partnership with Snapchat, runners and spectators at the will have a unique way to commemorate their experiences on social media by using more than 40 on-demand Snapchat Geofilters specially-designed for the race. The location-based Geofilters, many of which are themed around the world-famous “Stadium to the Sea” course including famous and renowned landmarks, will be available in the Snapchat app along all 26.2 miles of the course.

 

With more than 24,000 athletes and over a half million spectators, the Skechers Performance Los Angeles Marathon Snapchat activation will be the largest Snapchat initiative ever conducted in the endurance industry.

 

Runners turn Record-Breaking Dreams into Reality with Guinness World Records Partnership


On race day, upwards of 40 runners will aim to turn their record-breaking dreams into reality. Marathon organisers have teamed up with Guinness World Records to give athletes the opportunity to attempt an official Guinness World Records title, with on-the-day record verification at the race.

From siblings aiming to run the fastest combined marathon time, to runners hoping to set records dressed in costumes ranging from a mobile game app to a national flag, fisherman, swimmer or postman, participants are poised to make their mark on history during the race.

snapchat_geofilters

 

Sync Your Steps with the Official Race App: 


Once again, the 2017 Skechers Performance Los Angeles Marathon app powered by Fitbit delivers a best-in-class experience that allows runners, spectators and the entire Los Angeles community easy access to race information, the course map and social media tools to enhance their experience with the landmark race. 

New this year, athletes will be able to access a marathon radio player through the app with three curated playlists designed to motivate during their run. The app will also give athletes the opportunity to sync their Fitbits and have their steps included on a Marathon Finisher Badge. 

Marathon officials hope real-time tracking of participants in the course map will make for a fun and interactive way for spectators to support runners, driving increase engagement and providing the ultimate consumer experience.

Written by Michael Harvey

Michael Harvey

Deputy Editor & Social Media Specialist

Michael Harvey

Deputy Editor & Social Media Specialist