They have been leaders in the domestic game over the last 5 years and now Manchester City have their eyes on global expansion.
The Club are close to confirming a deal with a Uruguayan team that will signify the next step in their City Football Group’s (CFG) global growth.
South America has been identified as their next target and with such a large contingent of football fans plus global stars like James Rodriguez driving growth it seems logical. They believe that a partner club there would help their commercial growth as they promote the City brand and expand in key markets across the world. The clubs initiative already includes US soccer giants New York City, Melbourne City and Yokohama Marinos in Japan where there will face stiff competition from the likes of Chelsea as Yokohama Tires are shirt sponsors of the London club.
After several successful international performances and the rise of high profile players in European football, MCFC are confident that building a bridge with an existing club in Uruguay would aid any potential transfer from the region. This is of particular interest to all European clubs but especially Manchester City as their £27million signing of Gabriel Jesus from Brazlian Club Palmeiras was delayed after issues from the player’s former agent.
Negotiations are inevitable but City are determined not to have a repeat of this situation and believe that a South American partner club would help to resolve these concerns.
They have been pioneers of implementing technology and utilising digital media but Ferran Sorian the man behind CFG’s global plan wants to establish links on every continent. China is an emerging force within world football and are already enticing high quality players with lucrative contracts.
Man City recognise another potential partner in China and have already sold a 13% stake worth £265million to Chinese investors back in 2016 after valuing the entire enterprise at £2billion. There have also been rumours of wanting to establish a foothold in China by founding a brand new club with MCFC branding, similar to RedBull and RB Leipzig in Germany.
This current proposal in South America is a venture that could cement MCFC as leaders in development as well as business strategy within football and could set the standard for others to follow.
Deputy Editor & Social Media Specialist