BusinessTechnology

NASCAR partner with DeskSite to improve fan experience.

February 16, 2017

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BusinessTechnology

NASCAR partner with DeskSite to improve fan experience.

February 16, 2017

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The world famous car racing phenomenon is going to provide its fans improved access to their content.

Just in time for the 2017 DAYTONA 500®, NASCAR and DeskSite jointly announced the official launch of the NASCAR DeskSite, an interactive and personalised video app that delivers premium, high-definition video content on-demand to fans – for free.

NASCAR is the first professional sports league to launch DeskSite, which has partnerships with individual NFL, NHL and MLS team franchises.

Described as a “DVR for the Internet,” the NASCAR DeskSite serves as a digital fan hub for NASCAR.com video content including interviews with drivers, post-race recaps, in-depth coverage, driver spotlights and breaking news. The content is available to fans at any time, even offline.

 NASCAR.com represents a massive portal through which millions of fans engage with our sport

Colin Smith, vice president of Digital Media said, “Now, thanks to NASCAR DeskSite’s automatic updates and offline viewing features, our fans can continue to access the latest news and content no matter where they are.”

The new platform enables automatic downloads and stores videos directly to devices based on user preferences, allowing fans the ability to view NASCAR.com video content offline without an Internet connection. Audiovisual alerts reduce the delay between a video’s initial release and fan access.

Currently the DeskSite is loaded with content previewing the first Monster Energy NASCAR Cup Series points race of the 2017 season, the DAYTONA 500 at Daytona International Speedway on February 26th.

“NASCAR is an incredible brand, and a perfect fit for our technology,” said Megan Bennett, VP of Marketing, DeskSite. “We’re thrilled to announce NASCAR has become our first league partner. And we look forward to making our platform available to millions of fans.”

 The NASCAR DeskSite is available on both Windows and Mac computers, as well as Windows tablets. Fans can download the app for free at NASCAR.com/DeskSite.

Written by Michael Harvey

Michael Harvey

Deputy Editor & Social Media Specialist

Michael Harvey

Deputy Editor & Social Media Specialist