Two National Football League (NFL) teams the Cleveland Browns and the Philadelphia Eagles may have lost but they most certainly won on Twitter by throwing a dig at the league’s recent anti-GIF, anti-video policy.
Most recently, the NFL sent out a memo to its teams stating that they will be fined up to $100,000 for posting unapproved video content and GIFs on social media during games.
The memo stated: “Video may not be posted from kickoff until 60 minutes after the conclusion of the game” by teams. The exception is “club ‘re-posts’ of League video.”
However, during their game against the Tennessee Titans, the Cleveland Browns posted a GIF from a custom-made Electric Football tabletop game.
TOUCHDOWN BROWNS! pic.twitter.com/RjRt9DVlpB
— Cleveland Browns (@Browns) October 16, 2016
Brian McCarthy, Vice President of Communications at the NFL, said: “We will be clarifying further with clubs what is permissible re GIFs.
“We recognise the importance of social for clubs and look to balance increasing flexibility while building long-term strategic value.”
— Philadelphia Eagles (@Eagles) October 16, 2016
The Philadelphia Eagles also got in on the act. Although, it isn’t known if the two social media teams planned this together.
Matthew is a Content Editor at Future Sport, specialising in sports business, marketing and emerging technologies.