Marketing

NFL teams throw shade at the league’s anti-GIF and video policy

October 17, 2016

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Marketing

NFL teams throw shade at the league’s anti-GIF and video policy

October 17, 2016

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Two National Football League (NFL) teams the Cleveland Browns and the Philadelphia Eagles may have lost but they most certainly won on Twitter by throwing a dig at the league’s recent anti-GIF, anti-video policy.

Most recently, the NFL sent out a memo to its teams stating that they will be fined up to $100,000 for posting unapproved video content and GIFs on social media during games.

The memo stated: “Video may not be posted from kickoff until 60 minutes after the conclusion of the game” by teams. The exception is “club ‘re-posts’ of League video.”

However, during their game against the Tennessee Titans, the Cleveland Browns posted a GIF from a custom-made Electric Football tabletop game.

Brian McCarthy, Vice President of Communications at the NFL, said: “We will be clarifying further with clubs what is permissible re GIFs.

“We recognise the importance of social for clubs and look to balance increasing flexibility while building long-term strategic value.”

The Philadelphia Eagles also got in on the act. Although, it isn’t known if the two social media teams planned this together.

Written by Matthew Thoma

Matthew Thoma

Matthew is a Content Editor at Future Sport, specialising in sports business, marketing and emerging technologies.

Matthew Thoma

Matthew is a Content Editor at Future Sport, specialising in sports business, marketing and emerging technologies.