Meet Pedro Presa, CEO and co-founder of mycujoo.tv, a football live stream platform, that allows medium and small football clubs to create their own streaming football TV.
We had the pleasure of talking with Pedro about mycujoo’s journey towards a better football broadcasting technology.
What is mycujoo? How was it born?
mycujoo is an online broadcasting and streaming service that offers football content rights holders the possibility to create a TV channel, connect with the fans and set up an interactive experience, turning a football match into a post-modern social and multimedia spectacle.
Officially, mycujoo was born when my brother Joao and I came together with the first investors in the summer of 2014. This said, the project began a few years ago. In 2009 I graduated from the FIFA Master, an International Master in Management, Law and Humanities of Sport.
In the same year I had the wonderful opportunity to join the Association of European Professional Football Leagues (EPFL), which brings together members of football leagues organisations from European nations to promote collaboration in the form of exchanges of information, exhibitions and conferences, among other initiatives.
This was the first real peek behind the curtains of the Wizard of Football, a life-changing experience. After that, I had the opportunity to become one of the organisers of the Copa Lagos, the first international beach soccer tournament ever to be played in West Africa.
I had a similar experience in Chile, where I believed beach soccer had an enormous potential. It was the coming together of these experiences that constituted the raw material I needed to build mycujoo, the idea.
It felt very simple and obvious: the football world needed a series of actors willing to promote cooperation and transparency, people ready to bring the ball back to midfield for a fresh kick-off.
To me, a fan of the Portuguese Boavista FC, a club that was relegated to the 3rd division and lost all commercial and TV deals, it was and it is a personal matter.
From Chile to Nigeria, back to my home country, what I witnessed was a series of small teams and realities struggling to be seen. Talent is simply talent. It is there before money and mainstream media, just like our beloved sport.
It is time to go back to the roots of what football is: the people who play it. That’s why mycujoo was conceived.
What is unique about the service that mycujoo offer? What was the need, the request that nobody else answered in the market?
Only a fraction of the football played everyday is broadcasted. I am not referring to the games played in the backyard between friends here, although I believe they are just as vital to the game as any mainstream football match.
I am talking about professional and semi-professional teams and leagues that day in day out come together with their fans to enjoy the sport we love.
This is what we offer: we offer them and everyone else a chance to be seen. To further separate us from the rest of the market, we do not ask anyone to sell broadcasting rights.
All we do is sharing an infrastructure built with the latest online broadcasting technology that exists as a community effort with the purpose of empowering clubs and leagues.
You don’t need to be a marketing expert or a developer; you don’t need money or a particular pedigree. Our doors are open to all those who care about football.
What is the place of mycujoo in relation to players, talents and clubs that despite the many efforts and commitment remain excluded from the spotlight?
mycujoo is the glue, the catalyser. We offer the strength of a dedicated team who believes in the democratisation of football as something that belongs to everyone.
Using our tools, players and clubs can create their own dimension, a proper thematic channel to connect with fans and football lovers all over the world, without any limit. Everything is perfectly legal and transparent. It’s all about football, that’s our promise.
From a technical perspective, what is your offer to clubs and leagues?
We offer a broadcasting platform developed by an extremely talented team of programmers: a digital wonderland that allows clubs to stream content using a HD camera or a Smartphone (using our apps), create graphics and instant highlights, add written and recorded commentaries, and more.
The number of features is constantly growing. We are quite proud of the results, and this is just the beginning.
Financially, what does it all mean?
Once you own your own channel and the rights to broadcast your content, mycujoo also offers you the chance to create a monetisation plan based on advertising.
Banners and in-stream ads are just a small park of the marketing machine that can be built starting from our platform, which is set-up to allow sharing across social media and even the embedding of the channels on websites such as Facebook.
mycujoo is there to open the door and give everyone the same chance to earn visibility: sky is the limit.
One of the major issues in the broadcasting field is the rights problem. What is the mycujoo answer?
The mycujoo answer is to protect the football content rights holders. We chose the side of the teams and the leagues. Our business model is not based on the purchase of rights and the monopoly of the content.
Our main goal is to empower and defend those who own the rights. We believe we are on the same boat: mycujoo grows if small leagues and clubs grow and earn the visibility they deserve.
What is the future for mycujoo? How do you imagine the company in, let’s say, 10 years?
Considering how fast we grew in the last 10 months, going from less than 1,000 to 20,000 viewers per day, it is really hard to imagine where we will be in 10 years.
What I see is a multimedia platform that continues to grow and becomes more and more interactive. The number of teams joining our family has been increasing almost exponentially, and I believe the trend will continue.
More than anything, however, I see more and more people realising the importance of what we are doing as we continue to give visibility to futsal, women’s football, semi-professional leagues… football in all its wonderful shapes and transmutations.
It seems like you feel the dream has already come true, at least partially. How so?
When I am told that last month more than 500,000 people came to watch a match or a highlight. When I see that a women’s football match we broadcast is able to produce over 4,000 views in two hours.
When I hear clubs and leagues contacting us from South America and South-East Asia. Yes, I believe the dream has already come true. And the best part is that we are still dreaming: we are not even planning to wake up!
Matthew is a Content Editor at Future Sport, specialising in sports business, marketing and emerging technologies.