MarketingTechnology

PGA Tour Agree Deal With Twitter to Live Stream Tournaments

January 6, 2017

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MarketingTechnology

PGA Tour Agree Deal With Twitter to Live Stream Tournaments

January 6, 2017

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Twitter takes another stride towards becoming the premier platform for streaming live sports content over a social network.

We have already seen tennis superstar Roger Federer live stream a training session over Twitter and last year saw the real emergence of live video being broadcasted over social platforms. The NFL experiment on Twitter was just hailed a success this week and now we are going to see another major sport broadcast on Twitter.

The PGA Tour and Twitter have agreed to a deal which will see action from 31 tournaments, producing over 70 hours of live content throughout the remainder of the season. With many major players like Rory Macilroy and Tiger Woods who has over 6million followers using the platform it’s a strong play from both parties and should see a high level of engagement.

“The PGA Tour continues to transform the experience for fans on Twitter, a place where golf conversation is happening live in real time every day,” said Anthony Noto, COO at Twitter.

The first stream will begin on Jan 19th and will generally include the first 60 to 90 minutes from the early Thursday and Friday morning hours. It will include pre-round analysis, interviews and live coverage from the first two holes of each day’s marquee groups.

The deal will also see more highlight videos produced by the PGA Tour distributed through Twitter and provide extra scope for advertising through Twitters live-video platform Periscope.

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The social network is looking to sports, news and entertainment video to increase revenue from advertising as growth for its social media ads drops. In most cases, Twitter splits ad revenue with the content provider.

Twitter has also partnered with Bloomberg LP, the parent of Bloomberg News, in streaming some Bloomberg TV shows and live events.

“Streaming PGA Tour Live programming to Twitter’s global audience, as well as the millions of users who follow @PGATOUR and hundreds of PGA Tour player accounts, will provide new and innovative ways for sports fans to engage with our premium OTT offering,” said Rick Anderson, chief media officer of the PGA Tour.

Written by Michael Harvey

Michael Harvey

Deputy Editor & Social Media Specialist

Michael Harvey

Deputy Editor & Social Media Specialist