Marketing

Snapchat add real-time score updates filter

November 2, 2015

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Marketing

Snapchat add real-time score updates filter

November 2, 2015

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Snapchat continues to allow users to add real-time score updates to their snaps at major sport venues in the US, including the recent World Series.

The location-based visual overlays were available as filters to only people inside Kansas City’s Kauffman Stadium for Game 1 of the World Series against New York Mets.

The feature has been made possible by Stats, a sports technology company based in Chicago.

As reported in the Chicago Tribune, Snapchat users can access the score updates only at select venues for Major League Baseball, the National Basketball Association, the National Football League and the National Hockey League.

Greg Kirkorsky, Stats’ executive vice president of sales and marketing, said Snapchat might eventually add filters with additional information such as player statistics.

Ben Schwerin, Snapchat’s director of partnerships, said: “Dynamic Geofilters are a visual and timely way for sports fans to express the here and now of the game in their Snaps.”

Snapchat had a live story in place for the NFL International Series game in London over the weekend, between Detroit Lions and Kansas City Chiefs.

Written by James Gordon

James Gordon

James is a sports journalist and freelance digital sports consultant. He previously ran the official website of the Carling Cup and has worked with professional clubs in a number of sports.

James Gordon

James is a sports journalist and freelance digital sports consultant. He previously ran the official website of the Carling Cup and has worked with professional clubs in a number of sports.