Technology

Super Bowl LI the ‘Most Connected’ of all time

February 10, 2017

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Technology

Super Bowl LI the ‘Most Connected’ of all time

February 10, 2017

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Record breaking year for most data used during the Super Bowl. The ‘Greatest Show on Turf’ sees a new high for Wi-Fi usage during the big game.

Extreme Networks, Inc. (Nasdaq: EXTR), the Official Wi-Fi and Wi-Fi Analytics provider of Super Bowl LI, announced that a record breaking 11.8 Terabytes (TB) of data traversed the Wi-Fi network during Super Bowl LI. Fan engagement at Super Bowl LI was largely driven by social media and streaming video which accounted for 1.7 terabytes of data transferred across the network, an increase of 55 percent over last year’s Super Bowl 50 at Levi Stadium in Santa Clara, CA.

Extreme’s entire suite of technologies was utilised to power the most connected one day event in digital history. ExtremeManagement™ and ExtremeControl™ powered optimisation, security and support for all connectivity while ExtremeAnalytics™ gave teams in the Command Centre insight to ensure optimisation of end user connectivity at NRG Stadium in Houston, Texas, home of Super Bowl LI. Earlier this week, The Wall Street Journal provided insight into the NFL’s use of ExtremeAnalytics. With this network visibility, the technical team at Super Bowl LI was able to adjust its wired and wireless strategy to support and anticipate the unique needs of fans at the game.

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Key Statistics:

– A total of 11.8 TB of data was transferred during Super Bowl LI – beating Super Bowl 50’s “most connected game” powered by Aruba Networks which came in at 10.14TB. This year surpassed Super Bowl XLIX’s 6TB.

– Social networking sites accounted for 1.7 terabytes of data transferred, an increase of 55 percent from last year’s game.

– Facebook, SnapChat and Twitter accounted for almost 12 percent of the total bandwidth used during the game.

– Forty-nine percent of fans at the game were on the Wi-Fi network during the Super Bowl. At its peak, 27,191 concurrent users were on the network, a 41 percent increase from last year and an amazing 101 percent increase from Super Bowl XLVIII.

Michelle McKenna-Doyle, CIO and SVP, The National Football League commented, “Technology has transformed how the game of football is played and consumed. Players have advanced tools that help them improve their performance and prepare for a game, while fans now have multiple channels on which they engage with their team. When we implemented the Wi-Fi standard across the League in 2013, we had the foresight to understand that the need to connect and interact in real time would become increasingly important to our fans.

Our partnership with Extreme Networks has enabled us to deliver that connectivity and better understand how the game is consumed so that we’re constantly evolving to meet the needs of our fans.

To view the full report and infographic click here.

Written by Michael Harvey

Michael Harvey

Deputy Editor & Social Media Specialist

Michael Harvey

Deputy Editor & Social Media Specialist