3D printing has become a popular new technology in the past few years, and shoe companies have been experimenting with how to use this technology to improve their products.
Nike has been feeling the pressure after the rise of rivals adidas and Under Armour but beats profit projections in Q3.
Picking the right athlete endorsement for your brand is a big decision, but how much return do they actually generate?
With the 2017 Sports Industry NextGen kicking off this Thursday we had the pleasure of speaking to Jonny Silcock, the man behind the @AdidasUK social media.
Football is the most popular sport globally giving brands and sponsors access to a worldwide customer base. In recent years there has been a cascade of spending from brands to hold the rights to manufacture kits for Europe's most elite football teams.