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Technology

Analytics and Tech – a game changer for Tennis

August 19, 2015

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Each sport is on the look out for innovative technology and different ways to enhance performance and engage fans. Currently, the National Football League (NFL) is at the forefront of this space as a number of teams have begun to implement virtual reality technology in their training. Another sport to rival the NFL is tennis, with the Women’s Tennis Association and SAP recently introducing SAP Tennis Analytics.

Marketing

Sports Brands on Instagram

December 1, 2014

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With the introduction of promoted posts for the first time into users’ Instagram feeds, the new impetus for brands to plan and measure campaigns at a granular level is helping to shift Instagram from a creative showcase to more of an advertising platform.