We live in a fragmented marketplace. Not since the 1950s and 1960s, when television took over the radio to become the leading mass media platform have we seen the level of disruption that we are seeing today.
Gaining the competitive edge over your opponent can happen in the classroom, the gym, the practice field and now in the computer lab.
Dimension Data, the ICT organisation processing the data from sensors under the seats of the Tour de France riders, has announced that they have processed over 100 million data records so far.
Genius Sports, who have been working with the International Basketball Federation (FIBA) since 2005, has announced a partnership extension deal for another three years.
Major League Baseball (MLB) has announced the launch of a new national brand partnership with New Relic, a software analytics company that delivers real-time insights.