Yesterday we learned why it was important for brands to create experiences for fans and what partners want form their sponsors. Todays focus will be monetizing content created by the fans.
Runners, Spectators and the entire city of Los Angeles will be able to create content as Snapchat filters will line the course of the LA Marathon.
A record-setting season on social media continues Nov. 20 when NASCAR celebrates the final race in the Chase for the NASCAR Sprint Cup like never before on Snapchat, Facebook, Twitter and Instagram.
The NBA has expanded and renewed its Snapchat partnership which will cover more key games and enable fans to use NBA-themed Lenses and Bitmojis.
For a limited time, you will be able to play a game on Snapchat brought to you by Under Armour, featuring NFL quarterback Cam Newton.