Picking the right athlete endorsement for your brand is a big decision, but how much return do they actually generate?
F.C. Internazionale Milano partner with Chinese commerce group Suning for facilities and training kit sponsorship deal.
This week adidas announced it will be renewing its long-standing partnership with the DFB (the German Football Association), adding another £39million to this year’s football team sponsorship pot.
Premier League side Southampton FC has announced a three-year partnership and shirt sponsorship deal with Virgin Media.
The Women’s Cricket Super League, starting this summer in England, will be named the Kia Super League after the South Korean car manufacturer agreed a two-year deal to further support the game as the title sponsor of the competition.