It’s almost impossible to go to a live sports event and not post about it on social media, with so many taking advantage of the occasion, should sports teams be focused on turning it into revenue?
In the city that never sleeps, our ball people never rest. It’s almost US Open time. You in?
Consumer interest in drones has rocketed, with over a million of them estimated to be wrapped up as Christmas presents this year. Drones are starting to be used in sport, and with the big action camera brand GoPro announcing that they will be releasing their own drone in 2016, videography could become an even bigger presence in the world of sport.
Brands who pay big bucks to become main sponsors of a major tournament want to use their position to make their investment worthwhile. However, not all of them are getting it right. With the US Open Tennis Championships in full swing, only three main sponsors of the tournament are using their position to reach, engage and convert their audiences.
Have you ever wonder what it would be like to play tennis against three-time Grand Slam title holder Maria Sharapova? Well, thanks to American Express and HTC Vive, now you can.