Technology

Under Armour joins the 3D printing race with the UA Architech

March 29, 2016

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Technology

Under Armour joins the 3D printing race with the UA Architech

March 29, 2016

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Under Armour has added 3D printing to their repertoire with the creation of their first 3D printed shoe. The shoe, named the UA Architech, has a specially designed midsole that can only be created by a 3D printer.

Under Armour, who are based in Baltimore, worked closely with the 3D design company Autodesk to create an all-purpose trainer. Autodesk Within, the program that created the midsole, used different algorithms to search for the optimum balance of comfort, cushioning, and support, meaning the athlete doesn’t need to change shoe regardless of their workout and activity. This process guarantees the shoe to be used through multiple workouts without having to change shoes. The design of the midsole sports a very unique lattice design that looks very well done.

Aside from the unique lattice design of the midsole, the shoe also features a 3D ClutchFit auxetic upper. For a shoe that is 3D printed, it sure does look very futuristic, which is a nice aesthetic touch.

Shoes like these, and in fact clothing items in general, are beginning to become the future of sports technology thanks to their custom fit, unique style and health benefits. It is no wonder that 3D printed shoes are taking off – every person’s foot shape and size is different so it is only a matter of time before more companies invest in the technology and more people buy these types of shoes.

The shoe went on sale on 18th March at a price of $300 and, unfortunately, is already sold out! Only 96 pairs were made as a reference to the year Under Armour was founded. Let’s hope there are more in the offering sooner rather than later!

Written by Olly Howick

Olly Howick

Olly is a Content Writer and Consultant at WePlay, managing a range of gaming and rights holder clients. As a semi-professional cricketer he writes with a unique perspective, giving insight into both the business and playing side of sport.

Olly Howick

Olly is a Content Writer and Consultant at WePlay, managing a range of gaming and rights holder clients. As a semi-professional cricketer he writes with a unique perspective, giving insight into both the business and playing side of sport.